IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
66岁的施密特先生（杰克•尼科尔森 Jack Nicholson 饰）退休赋闲在家，无所事事的生活让他颇感无聊。每天依旧7点起床，可是陪伴他的只是无聊的字谜游戏和令人生厌的妻子，施密特需要找点事来改变自己的生活，于是他打算资助一位坦桑尼亚的孤儿恩度古，并提笔给他写了第一封信。妻子的忽然离世让他的生活显得更加冷清，他曾至开始想念那个乏味的女人，可是就在这时，他在妻子的换衣间里找到妻子和另一个男人的情书。施密特决定独自驾车去旅行，他去了很多曾经生活过的地方，回忆当年感慨良多。在一时冲动亲吻一位有夫之妇之后，他慢慢的原谅了自己的妻子。女儿的婚姻比自己想像的更糟，平庸的丈夫和不可思议的家庭让他对女儿的未来愈加担忧，然而这一切都非他所能改变。旅途中他从未停止给恩度古写信，在信里，施密特详尽的描述着自己的生活和困惑。当施密特参加完女儿的婚礼，回到家时意外的收到恩度古的回信，看着那些简单的文字和恩度古充满童真的图画，施密特忽然泪如泉涌……
